Moneyhub

A fintech startup changing the way we interact with our finances. The app enables users to collate their entire financial world into one place and provides them with invaluable insights and forecasts.
Initially i worked on refreshing the brand. Designed new logo and introduced new colour pallette and use of typography and iconography. I then set about translating the brand refresh across their existing App offering. This involved creating simple style guides and early UI patterns for the Dev teams.

The App started with few basic features but this quickly grew. Working closely with the product owner, key stakeholders and lead devs I helped translate the business requirements into actual workable features. Team workshops were set up to thrash out the ideas from a very broad and holistic road map, into early whiteboard wireframes. Due to the high demand of the key UX principal across other regions of the business It was my responsibility to flesh out the user flows, interaction design as well as the UI  and translate the whiteboard sketches into fully workable features ready for dev.

Brand Development

Logo / Typography / Colour pallette
Upon starting at Moneyhub I was initially asked to look at refreshing their brand. The company wanted to modernise their current offering, and portray honesty, transparency and clarity, to give a sense of optimism and feel good factor to their consumers. The brand also needed to work on an Enterprise level. I created a new logo as well as refreshing their use of typography, colour and imagery style.

Competitor landscape / research &  analysis

Research / Analysis